Hi! My name is Amy Raymond and I am a Sydney-based freelance Art Director and Graphic Designer specialising in retail advertising.
I have worked at Saatchi & Saatchi in Sydney for over 10 years, the majority of the time as an Art Director and Senior Art Director. With extensive experience in photographic art direction. I have worked across all areas of photography including men's and women's Fashion, Homewares, Beauty, Kids, Still Life and Food.
Working primarily on the David Jones account, it has enabled me to work across many brands within the store. Some of these brands include Country Road, Sportscraft, Marc Jacobs, La Prairie, Polo Ralph Lauren, Dior, Fanuli, Donna Hay Home, Georg Jensen, Sheridan, Kate Spade and the list goes on!
I am confident in taking projects from brief to final print stage. This includes producing flatplans and developing concepts, choosing and working with creative suppliers most suited to each specific job. From there, I will design the final layouts and oversee any client amendments and production right through to final print.
At the beginning of my career, I worked in editorial design, primarily starting out at ACP Magazines before moving into advertising. As a freelancer, I am extremely keen to get back into editorial design and work within a number of magazines. My extensive catalogue work has given me a raft of experience in layout design.
I have also initiated a small side business designing photobooks for people who have limited time and who wish to have their photographic memories preserved in a creatively professional fashion. For more information please click the link below.
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